Why Buy from an authorized dealer

Pssst. Hey, you want to buy a watch?

If so, you'd better know just who you're buying from--especially while shopping online. Purchasing a watch from an unauthorized online retailer is like buying a timepiece from a trench-coated street salesman offering the deal of the century. You don't know what you're getting until it's too late.

Your best bet is to shop with extreme caution and buy only from an authorized watch retailer, whether you are shopping online or on the street. Authorized watch retailers like Alrashid Cyber Mall are officially sanctioned by the watch brands they sell and offer a warranty against any potential defects in the watch. This policy legitimizes the sale and protects the consumer from possible fraud.

Nearly all luxury watch brands forbid Internet sale of their merchandise, which means that only unauthorized dealers carry these brands online. Alrashid Cyber Mall is a rare exception among online retailers, since it offers only authorized watches, including some high-end watch brands you can't get elsewhere in the United States. Alrashid Cyber Mall is authorized to sell every watch brand it offers. It has a 30-day return policy, a three year warranty, guaranteed service and secure transactions. Therefore consumers can rest assured that their purchase is safe. Most authorized online watch retailers will fly their "authorized flag" proudly.

Other online watch stores are a gamble. And the odds aren't favorable. Be wary of online watch retailers who are unauthorized to sell their merchandise. The goods could be counterfeit or even stolen--leaving the consumer's purchase subject to future confiscation (e.g. when the watch is taken in for repairs or cleaning). Many watch brands won't even service a watch that's been purchased from an unauthorized retailer, including online stores.

Beware of an online store that uses popular luxury brand names, such as Rolex and Cartier, in links simply to attract buyers to its web site. Chances are that site doesn't offer those prestigious brands at all. And it certainly isn't authorized. When you click on the so-called deal of a lifetime, the merchandise may be simply unavailable or "out of stock," according to one executive from a luxury watch brand, who has unsuccessfully attempted to buy his own watch brand from a number of unauthorized sites. Why take risks? Why buy clunkers? The security of buying authentic watches from an authorized online retailer is better than any discount an unauthorized site offers. Authorized watch retailers offer quality, uniqueness, legitimacy, and peace of mind. Others can be a waste of money and time--how much depends on shrewdness and the speed of your connection.

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